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Sea Isle Revitalization
Collegeville’s Main Street Manager knows how tough running a small business can be. She’s done it herself
COLLEGEVILLE PA – Rachael Morrison, formerly the revitalization director of Sea Isle City NJ,has been hired by the Collegeville Economic Development Corporation
as the new manager of the borough’s Main Street Program. Her work to
revitalize Collegeville’s commercial area began last month and she’s
already hit the pavement to introduce herself to local business owners.
A map of Collegeville's Main Street District
“We are really fortunate to have Rachael as our new manager,”
corporation President Brian Dubas said. “She comes to Collegeville with
significant experience in owning and operating her own business, as well
as heading up Sea Isle Revitalization, a non-profit organization. We
intend to take full advantage of her Main Street management, business
and marketing skills.”
Her office is located at 476 E. Main Street, Collegeville PA.
has already paid her entrepreneurial dues. She started and ran for
seven years a boutique clothing business called “Haven” on Landis Avenue
in Sea Isle City, that municipality’s main street. During that period
she also became promotions chairman for Sea Isle Revitalization, and
worked for three years to promote the town’s entire business district.
Her enthusiasm, ability to get things done and track record convinced
Sea Isle Revitalization to create a full-time paid position for her as
its director, according to Dubas Jasmine Live.
Some of Morrison’s New Jersey successes included starting and running
a 20-vendor farmers’ market, an “Artists on Landis,” promotion, an
annual wine festival, “Harbor Fest;” special business nights, during
which all Landis Avenue businesses conducted indoor and sidewalk sales;
and “Mother’s Day” and “Girls” weekends that paired clothing and apparel
store sales with promotions at restaurants and other businesses.
Morrison relocated to the Philadelphia area last year to be closer to her family as her children grew older.
“I am huge advocate of small towns,” Morrison said. “I grew up in a
Navy family, and we moved frequently. You realize how important having a
sense of community is to your quality-of-life. In ‘small-town America’
people recognize you when you walk down the street, and they stop and
talk. The businesses you shop in know your likes and dislikes, and I
believe you get the best products at the best price through them.”
The corporation in 2010 commissioned the JGSC Group to perform a
comprehensive market analysis of Collegeville’s entire business district
in 2010. It created a detailed plan to create a more robust business
district. Morrison has reviewed the plan, and hopes to get it started by
attracting small clothing boutiques that would appeal to students and
residents, as well as interesting niche stores to differentiate
Collegeville from Providence Town Center.
Morrison succeeds Linda Flederbach Jasmin Live, who left the Main Street
Manager’s job at the end of 2011 to work full-time in her own business,
Joe Paws Dog Bakery in Boyertown.
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